THE MAGIC OF NATURAL FIXATIVES

Natural fixatives are key ingredients in perfumery that help stabilize volatile notes, making the fragrance last longer on your skin. But their role isn't just about endurance; they also add depth and richness to the overall scent profile.

This week we're exploring the mystical world of Oud – a scent that's as enigmatic as it is revered. Often called the 'Liquid Gold' of perfumery, Oud's journey from traditional use to global acclaim is a tale of luxury, culture, and aromatic power. Traditionally, Oud is central to the olfactory heritage of the Middle East, where its deep and complex aroma has been cherished for centuries.

Calling all fragrance industry professionals, buyers, and media! Florence, Italy, is gearing up for its annual celebration of all things olfactory: Fragranze 2024. This September, from the 13th to the 15th, the Stazione Leopolda will be transformed into a haven for those in the fragrance world.

This week we're delving into the world of aldehydes – the unsung heroes that revolutionized modern perfumery. Let's uncover the science and art behind these intriguing compounds.

I unveil the top six essentials for achieving success in the art of perfumery. Whether you're a budding nose or a seasoned perfumer, these tips are the cornerstone of crafting exquisite scents.